Case Study

JW Marriott Dallas Arts District Hotel From Faceless Parking Garage to Luxurious Art District Hotel

Dallas, Texas

The Challenge

It is not often that a luxury hotel is built atop an existing parking garage but that’s exactly what the HKS team was called on to design in downtown Dallas. The new JW Marriott hotel, the first in the city of Dallas, sits atop the 2000 Ross Avenue garage and is an extension of the Dallas Arts District, meaning that the design and look of the hotel had to fit in and enhance the building’s artistic surroundings.

The Design Solution

The hotel was designed to maximize programming on the public floors, resulting in a layout solution that aimed to capture views of downtown and a visual connection with the arts district. The public spaces all lead into a double volume zone, punctuated with a grand stair, that spills out onto the rooftop bar, lounge, and pool areas – creating energy and activity connected with the arts district beyond.

Celebrating creativity, its façade reflects sleek lines, expansive glass elements, and clean geometric forms, paying homage to the district’s artistic energy and captivating guests and passersby alike. By blending into the fabric of the arts district, the hotel becomes a catalyst for exploration and cultural immersion.

Upon entering, guests are instantly enveloped by an atmosphere of refined elegance and contemporary sophistication. The interior design showcases minimalist yet luxurious aesthetics, emphasizing open spaces, clean lines, and a neutral color palette. Art becomes an integral part of the architectural canvas, with carefully curated pieces displayed throughout the hotel, blurring the lines between art and architecture, and evoking a sense of awe and inspiration.

Every facet of the property is meticulously designed to provide an immersive and elevated experience. The luxurious guest rooms offer panoramic views of the Dallas skyline through floor-to-ceiling windows, seamlessly connecting the hotel’s interior with the city’s artistic energy. Public spaces are adorned with sculptural elements and thought-provoking artwork, creating an engaging and dynamic environment.

The Design Impact

Nestled in the heart of the Downtown Dallas Arts District, the JW Marriott stands as a testament to the harmonious fusion of luxury and art. This property was conceived as a haven for art enthusiasts, patrons, and discerning travelers seeking an extraordinary and sophisticated stay.

The JW Marriott seamlessly intertwines luxury, art, and the vibrant energy of the Dallas Arts District. By celebrating and embracing the local creative community, it provides guests with an immersive and transformative experience, a true sanctuary in the middle of Dallas.

Project Features

  • 267-key hotel
  • Stories: 23
  • 251, 222 sf (23,339 sm)
  • 14,400 sf (1,337 sm) meeting + event space
  • Rooftop pool and pool bar
  • Banqueting and Ballroom Spaces
  • 7,870 sf (731 sm) ballroom
  • 3,000 sf (278 sm) junior ballroom
  • 3,555 sf (330 sm) of meeting rooms